About Everyone Counts

Everyone Counts: The #BringThemHomeNow Educational Toolkit is a dynamic collection of values-based educational activities designed to inspire advocacy and activism on behalf of the innocent people still held hostage by Hamas. It answers a simple question – “What can one individual do to make a difference?” – and provides avenues for action around the Jewish mitzvah of Pidyon Shvuyim, hostage liberation. 

The imperative to free innocent victims is a universal value and basic human right extending beyond the Jewish community. Everyone Counts also includes strategies for collaborative advocacy on behalf of humans in need worldwide.

Who is this for?

Educators, staff, lay leaders, community members,  families, and individuals can utilize Everyone Counts to engage individuals, families, communities, and institutions across diverse denominations, affiliations, backgrounds, and ages. This toolkit can serve as a program or curriculum for schools, organizations, or communities. For an in-depth overview, watch this video from the launch webinar.

How to use the toolkit?

At the top of the Everyone Counts homepage you will find a header titled Take Action. In this dropdown you will see our five gateways for action. Each gateway includes a collection of educational resources. Click through these resources to explore them, determine which ones resonate, and download the Facilitator Guide along with other materials. The Facilitator Guide functions as a comprehensive lesson plan, curriculum building block, conversation starter, and more.

Everyone Counts’ five values-based gateways for educational content and action are: Freedom and Justice, Human Dignity and Compassion, Responsibility and Leadership, Peoplehood and Community, and Jewish Moments. Each gateway offers a variety of  impactful learning and action options.

The Everyone Counts: The #BringThemHomeNow Educational Toolkit is available for all individuals and organizations to use alone, with family and friends, in communities, institutions, and online. We encourage integration into gatherings, educational curricula, sermons, and more.  Knowing how it is being used out in the world, will help us as we expand the offerings. We strongly encourage you to visit the Community Actions page to share how you’ve been engaging with the initiative. 

Play Video

Join us!

If you or your organization wish to contribute educational content, complete this form to partner with us.

Everyone Counts: The #BringThemHomeNow Educational Toolkit was developed by M²: The Institute for Experiential Jewish Education and Kol HaOt, in partnership with The Jewish Education Project in collaboration with the BringHershHome advocacy team.

Content Team

Esther Abramowitz, Hillel International
Jennifer Bayer Gamulka, Kol HaOt
Ayal Beer, M²
Matthew Berkowitz, Kol HaOt
Marion Gribetz, Kol HaOt
Meesh Hammer-Kossoy, Pardes
Aytan Kadden, Kol HaOt
Mikhael Reuven Kesher, The Jewish Education Project
Aviva Lauer, Pardes
Daphne Lazar Price, JOFA: Jewish Orthodox Feminist Alliance
David Levy, The Jewish Education Project
David Moss, Kol HaOt
Elyssa Moss Rabinowitz, Kol HaOt
Esti Palmer, Hillel International
Kiva Rabinsky, M²
Meir Tanenbaum, BBYO

Partnerships Team

No’a Gorlin, M²
Meredith Levick, M²
Shuki Taylor, M² 

Design and UX/UI Team

Gadi Gershon, Say Brand
Anna Hayat, Incertum.com
Asaf Issacaroff, Say Brand
Oshrat Slama Grozman, M²

For general inquiries, please email us at everyonecounts@ieje.org.

Educational Toolkit
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